WE little people who own domain names that contain natural search engine keywords with intrinsic meaning, are being stepped upon once again by a big corporation.
We are being told by Matt Cutts and Google that owning a keyword domain is not good enough and the value of our keyword domains have been diminished in the blink of Cutts eye.
With a tweak to Google’s search engine algorithm hundreds of millions od domain owners are experiencing a drop in the value of their virtual asset. Their domain name.
Conveniently Cutts gets to sweep more of us little peeps under the rug and make more space for Ebay and Twitter and Facebook and Amazon on SERP (search engine results pages)
This falls under the category of capitalism which somehow makes it sacrosanct. But capitalism has screwed we peeps forever!
Those who benefit will argue that the change is efficient and justifiable.
Those who are adversely effected are not heard nor do they have the power to be heard. Most do not know they have been “virtually” screwed and a very few who depend on adsense to earn a few dollars feel the impact.
Matt Cutts claims it only effects .6% of “Google” users and that is a misleading bald faced statistical lie of epic proportions.
Adsense publishers who are a very small population of individuals are disproportionately directly effected and small adsense publishers even more so.
I went from a lousy $100 monthly in adsense to nothing over night on over 100 keyword sites!
Larger corporations have the branding budgets to escalate meaningless domain names in SERP while small business owners do not.
Once again the power of large corporations to sever two way communications prevails.
But Matt Cutts has crossed the line on this one.
Many will not recall but once upon a time the internet represented a public medium through which in theory we could all communicate with one another unfiltered and free of charge.
As in the case of television you need special equipment and services to avail yourself of the service.
Thus computers and internet service have become as essential as television sets and wireless mobile phones.
Today the internet and TV and phones and wireless are all morphing into one corporate controlled medium.
Cutts with one simple algorithmic tweak cost domain name owners billions of dollars!
Somehow the line must be drawn by we the PEEPS and now is the time to draw it.